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Trend: comScore Quarterly Report on Mobile Platforms

Fri Jan 7, 2011 - 3:04 PM EST - By Annie Latham




On Thursday, comScore released data from its MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010.



61.5 million people in the U.S. owned smartphones during the three months ending in November, up 10 percent from the preceding three-month period.

Research in Motion (BlackBerry) led with 33.5 percent market share of smartphones.

After several months of strong growth, Google Android captured the #2 ranking among smartphone platforms in November with 26.0 percent of U.S. smartphone subscribers.

Apple accounted for 25.0 percent of smartphone subscribers (up 0.8 percentage points), followed by Microsoft with 9.0 percent and Palm with 3.9 percent.

Also, the November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share.

The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone.

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