American Express has just introduced an online and mobile payment platform called Serve-- throwing its hat into a ring that includes Visa and PayPal.
Serve is a prepaid electronic wallet that can be funded by linking with a checking account, debit card or credit card. Available immediately, Serve customers can send money to each other through smartphones, shop online and receive plastic cards for use at bricks-and-mortar retailers that accept American Express.
AmEx is embracing Serve as a way to broaden their reach to consumers who tend to use their debit card or checking account for payments.
Presently, there is a Serve app for the iPhone, iPad and Android-based smartphones.
A key selling point is Serve lets customers shop online without being required to enter payment credentials, such as a credit-card number and mailing address, each time. They also will be able to send money person- to-person in the U.S. by entering a personal-identification number and recipient's e-mail address.
TREO and TreoCentral are trademarks or registered trademarks of palm, Inc. in the United States and other countries;
the TreoCentral mark and domain name are used under license from palm, Inc.
The views expressed on this website are solely those of the proprietor, or
contributors to the site, and do not necessarily reflect the views of palm, Inc.
Read Merciful by Casey Adolfsson