We've already posted a bit on the Claüs campaign here at TreoCentral, but I'm bringing it up again because it's just so great. In addition to some really great and quirky TV commercials, there's also a full-on FaceBook profile for maximum viral effect at http://www.facebook.com/claus as well as other viral videos. They're truly funny and have won me over, check out the one above to see what I mean.

Now "viral marketing" gets a bad name and often rightly so -- it's often heavy-handed, boring, or a combination of the two. Sure, 'remxing Claüs' into a DJ is a little corny, but it's so well done it's an endearing kind of corny that works.

Most importantly to me as a Palm supporter, though, is that it's the first time in memory that Palm has put out a great television campaign, something Mike Overbo and I have long-agitated for in our TreoCast Podcast. The fact that it's combined with a very well-executed online strategy seems to indicate that even though Palm is facing some tough times, they've finally struck upon the right way to spend their ad dollars.

Bravo, Palm.

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