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Palm Treo in the Mix: comScore Touchscreen Study
comScore, Inc released a study of touchscreen mobile phone adoption in the U.S. To no surprise here in the Palm world, it looks like touchscreen phone adoption is growing rapidly with year over year numbers indicating an increase in touchscreen usage of $159%.
Topping the list is the iPhone with 32.9 percent of touchscreen device users age 13 and older. That's nearly four times larger than the market share of the next largest device family, the LG Dare (8.7 percent). LG Voyager ranked third with 7.8 percent of the market, followed by the Blackberry Storm (7.0 percent) and Palm Treo (6.5 percent).
Forever Young...
The report breaks down usage per age group and notes:
"Smartphones in general and touchscreen devices specifically tend to be more popular among younger users. While 38.8 percent of all mobile subscribers (age 13 ) are under the age of 35, 51.4 percent of smartphone users are in this age cohort, as are 57.7 percent of touchscreen device users. In fact, a significant 20.6 percent of touchscreen users are in the narrow age range of 18-24. Meanwhile, less than 5 percent of smartphone and touchscreen device users are age 65 and older, compared to 13 percent of the total U.S. mobile audience. separating touchscreen smartphones from feature phones."
You can find the comScore announcement here.
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