Home | Stories | Reviews | TreoCast | Treo Store | Accessories | Software | Discussion at PreCentral.net | Mobile | About | Search   treocentral.com >> Stories >> Business Notable Trend... 70% say accessibility is important. Mon Dec 7, 2009 - 1:44 PM EST - By Annie Latham Late last week, Motorola announced the results of the 2009 Media Engagement Barometer which was commissioned by their Home & Networks Mobility business. The purpose of the study was to explore how different generations engage through technology products and services with family, friends and colleagues. Interviewers questioned a survey sample of 1,000 Americans ranging from 16-64 years old. >> First thing of note is that it revealed a shift in consumer influence that hasn’t been widely recognized yet: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 percent), Gen Xers (74 percent) and Boomers (66 percent) – recognize the role entertainment technologies play in helping them keep their lives in order, which helps explain why Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) are equally likely to desire to be constantly connected. >> Connectivity seems to be more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent). >> There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent). In the video, you'll see a compelling argument for something most companies know already -- the user needs to be at the center of your efforts. Seems like HTC has embraced that thinking with their "You" campaign. For sure, with its new products, Palm is taking a user centered approach. A big part of the Palm Pre and Pixi, running webOS, is the ease of communicating. Watch the Motorola engagement barometer video here: ###   References Actions > Print this page > Cases Chargers Bluetooth Headsets Keyboards Memory Protectors Cradles Styli More Treo Accessories Palm 1800mAh Battery for Treo 700p, 700w|wx, 650 Always stay powered Just $24.95 BUY More Batteries Palm Charger Kit for Centro, Treo The charger kit for the jet set crowd Just $9.95 BUY More Wall Chargers Palm Charger for Centro, Treo Charger for your Palm handheld Just $14.95 BUY More Wall Chargers Seidio Retractable S&C Cable for Centro, Treo Reduce cable clutter! Just $8.95 BUY More USB Cables Seidio 2600mAh Extended Life Battery for Treo 700p, 700w|wx, 650 More power for your Treo! Just $42.95 BUY More Batteries Samsung EHS60 3.5mm Stereo Headset Just $22.95 BUY More Stereo Headsets Samsung EHS63 3.5mm Stereo Headset Just $42.95 BUY More Stereo Headsets iBOLT ProDock Alumina Just $34.95 BUY More Car Mounts Qmadix Performance Mobile Earphones Just $26.95 BUY More Stereo Headsets OverBoard Waterproof Pro-Sport Arm Pack Just $31.95 BUY More Weather Resistant Cases OverBoard Waterproof Smart Phone Case Just $31.95 BUY More Weather Resistant Cases SGP kuel H12 Stylus Pen for HP TouchPad Just $19.95 BUY More Styli OtterBox 2000 Series Case Just $14.95 BUY More Weather Resistant Cases

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