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Trend: Big Screens Rule
On Monday, The NPD Group, a leading market research company, released interesting results of a new study:
>> U.S. consumers are willing to give up room in their pockets and handbags to gain a richer media experience on their mobile devices.
>> The U.S. market share for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches have remained steady, but smartphones with the largest screens (4 inches or larger) have grabbed market share from devices with screen sizes that are less than 3.5 inches.
"Larger displays offer a richer media experience, as well as a roomier surface for on-screen keyboards. Handset vendors are continuing to push the envelope of pocket real estate to complement the video capabilities of 4G handsets," said Ross Rubin, executive director of industry analysis for NPD.
The five best-selling handset models in 2010 that had screen sizes of 4 inches or larger were as follows:
1 HTC EVO 4G
2 Motorola Droid X
3 Samsung Fascinate
4 Samsung Captivate
5 Samsung Vibrant
See the The NPD Group Blog post to gain more insight on the top sellers.
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Source: MediaPost Online
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