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Palm Expects to Sell 2 Million Centros in 2008

Fri Jun 13, 2008 - 12:26 PM EDT - By Jennifer Chappell

According to an article in the New York Times, Palm said on Thursday that it was on the way to shipping 2 million Centros. Palm hit the million Centro sales mark back in March.

The Centro launched on Sprint in September of 2007, followed by AT&T's GSM Centro launch back in February of this year. As of today, Verizon will also be carrying the Palm Centro. Shares of Palm jumped 9 percent in early trading after the company announced that the Centro would be sold through Verizon.

According to the article, Brodie Keast, senior vice president of marketing, was asked when Palm expects shipments of the Centro to reach 2 million. Keast replied that Palm was confident that they'll get there in 2008. It's very possible that could happen by the end of 2008 since that would allow Palm to sell the Centro for another 6 months. I feel pretty confident that Palm will succeed in selling 2 million Centros. They sold their first million within 6 months.

The Centro sells really well due to its low price. I would think that Apple's new iPhone 3G could be a threat to the Centro since it too will sell at a low price. However, the Centro, selling at $99 after rebates, is half the cost of the iPhone 3G (8GB version), which will sell for $199.

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