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The Claus Campaign: Genius

Thu Dec 4, 2008 - 11:25 AM EST - By Dieter Bohn


We've already posted a bit on the Cla�s campaign here at TreoCentral, but I'm bringing it up again because it's just so great. In addition to some really great and quirky TV commercials, there's also a full-on FaceBook profile for maximum viral effect at as well as other viral videos. They're truly funny and have won me over, check out the one above to see what I mean.

Now "viral marketing" gets a bad name and often rightly so -- it's often heavy-handed, boring, or a combination of the two. Sure, 'remxing Cla�s' into a DJ is a little corny, but it's so well done it's an endearing kind of corny that works.

Most importantly to me as a Palm supporter, though, is that it's the first time in memory that Palm has put out a great television campaign, something Mike Overbo and I have long-agitated for in our TreoCast Podcast. The fact that it's combined with a very well-executed online strategy seems to indicate that even though Palm is facing some tough times, they've finally struck upon the right way to spend their ad dollars.

Bravo, Palm.

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