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Trend: For Mobile Shopping, It's Tablet over Smartphone

Sat May 28, 2011 - 3:50 PM EDT - By Annie Latham

According to a recent eMarketer post, even though Tablets are fairly new (hitting it big in 2010 with the release of the iPad), their owners are already making use of them for commerce--and doing so to a greater degree than smartphone owners, according to research from the e-tailing group.

Here are some findings as conveyed by the e-tailing group:

> Those who do have a tablet are eager to use them for shopping,

> One in 10 tablet owners reported using their device for browsing or buying online every day, vs. 6% of smartphone owners.

> They also made more purchases. Nearly one in four had made at least six purchases in the past six months, compared with 15% of smartphone users who had done they same.

eMarketer estimates the US tablet installed base will represent 7.6% of the population by the end of 2011, up from 3.1% in 2010. Smartphone ownership, by contrast, will reach 23.4% of US consumers this year, up 4 percentage points over 2010.

HP is in position to be able to facilitate mobile purchases with the new webOS smartphones and tablets coming down the pipeline.


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