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Trend: More Than Half Of Smartphones In U.S. Have Touchscreens

Fri Apr 2, 2010 - 3:38 PM EDT - By Annie Latham

According to a J.D. Power and Associates� wireless satisfaction survey released on Thursday, U.S. consumers are not only buying phones with touchscreens, but they are tending to be more satisfied with the experience than people who bought phones with physical keyboards.

"Touch screens are ideal for those using their phone for entertainment, as the displays are generally larger and provide a richer viewing experience," said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. "It is critical, however, that manufacturers meet expectations with regard to providing adequate battery life, as these large displays can drain batteries very quickly. In addition, for customers to have a truly rewarding experience, wireless carriers must continue to provide problem-free, high-speed downloads, as customers rely on them to deliver content quickly and on the go."

The study also finds that both smartphone and traditional handset owners are increasingly using their phones for entertainment and sharing media with friends, family and members of their social network. Among traditional handset owners, 25 percent indicate they frequently send and receive multimedia and picture messages, an increase of 25 percent from just six months ago. Smartphone users are nearly twice as likely to share multimedia messages. In addition, nearly one-fifth (17%) of smartphone owners with touch screen-equipped handsets indicate they frequently download and watch video content on their device, which is significantly higher than the segment average.

JDPower.com Power Circle Ratings for Consumers

In that same announcement, J.D. Power talked about the results of the 2010 Wireless Smartphone Customer Satisfaction Study. In their "Overall Wireless Smartphone Index Rankings," which is based on a 1,000-point scale, Palm came in at 712. That was nearly 100 points behind Apple.

More information on customer satisfaction with wireless service, wireless retail sales, cell phone handsets, customer care, prepaid wireless service and business wireless service, can be found at JDPower.com.


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