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Sprint Achieves "Most Improved" Customer Satisfaction

Thu Jun 17, 2010 - 5:46 PM EDT - By Annie Latham

Sprint just announced they are the most improved company in customer satisfaction, across all industries, over the last two years, according to results from the 2010 American Customer Satisfaction Index.

Sprint's improvement was driven in part by substantial gains in two aspects of the survey.

>> In the area of customers' perceptions of value, Sprint now leads both AT&T and Verizon.

>> The company also achieved an impressive improvement in the area of customer loyalty.

With these gains, the company's overall ACSI score jumped 14 points over the last two years. In the last six years of the ACSI survey, no other company has improved its satisfaction score by that many points in a two-year period.

In a prepared statement, Dan Hesse, the CEO of Sprint, remarked, "Sprint has made improving the customer experience our top priority, and the ACSI index improvement is one more validation that we are achieving this goal."


Source: Sprint

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