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J.D. Power Releases Results of U.S. Auto Emerging Tech Study

Wed Jun 23, 2010 - 1:39 PM EDT - By Annie Latham

According to the J.D. Power and Associates 2010 U.S. Automotive Emerging Technologies Study that was a just released, as a growing number of vehicle owners migrate from traditional cell phones to smartphones, their interest in key communication- and connectivity-related features for their vehicle has also increased.

The study found that among the 51 percent of vehicle owners who indicate ownership of a smartphone, interest levels for wireless connectivity systems are higher than the industry average, both before and after price is revealed.

>> Before price is revealed, 77 percent of smartphone owners indicate interest in wireless connectivity systems for their vehicles, compared with the industry average of 64 percent.

>> More than one-half (56%) of vehicle owners with smartphones are interested in mobile routers, compared with an industry average of 46 percent. In addition, 47 percent are interested in having an in-dash computer vs. 38 percent industry average.

The study also identified the following trends:

-- Nearly 40 percent of vehicle owners with smartphones currently use
them in their vehicle to get driving directions. More than one-half of
owners with smartphones say they would like to use them to get
directions in the future.

-- Approximately 20 percent of vehicle owners with smartphones use their
device to listen to music through connection to external or vehicle
speakers. However, more than 40 percent would like to do so in the

-- The proportion of vehicle owners who listen to external music devices
in their vehicle has increased from 2009. Among current portable
digital music player owners who listen to their device through the
vehicle's speakers, smartphones are the next-most-mentioned device for
in-vehicle connection, after portable digital music players.

The J.D. Power & Associates 2010 U.S. Automotive Emerging Technologies Study was conducted in May 2010 and is based on responses from nearly 18,000 vehicle owners.

Source: J.D. Power and Associates

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