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Trend: IDG Says Mobile Phone Demand Expands 14.5%

Mon Aug 2, 2010 - 3:48 PM EDT - By Annie Latham

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker report, the worldwide mobile phone market continued to show signs of improvement during the second quarter of 2010, driven primarily by smartphone vendors and companies outside the top five leaders worldwide.

>> Mobile phone vendors shipped a total of 317.5 million units during 2Q10, up 14.5% from the 277.2 million units shipped during the second quarter of 2009.

>> For the first half of 2010, vendors shipped a total of 620.6 million units, up 18.5% from the 523.5 million units shipped during the first half of 2009.

In a prepared statement, Ramon Llamas, senior research analyst with IDC's Mobile Devices Technology and Trends team said:

"That worldwide growth was driven primarily by vendors outside the top vendors is particularly noteworthy. Directly contributing to this is growth in the smartphone category. Companies with a strict focus on the smartphone market, like RIM, Apple, and HTC have clearly benefited from steadily increasing user interest. But it's not just smartphone vendors that have driven the market forward – it's also the companies with a presence among entry-level handsets and mid-range devices, which have long been the domain of the worldwide leaders."

Other findings...

>> Smartphones once again took center stage in the United States mobile phone market with the highly anticipated launch of Apple's iPhone 4, HTC's DROID Incredible and the EVO 4G. While these captured headlines and mindshare, other vendors began seeding the market for what was to come later this year, including Samsung's Galaxy S, Motorola's DROID X, and several handsets from Dell. Smartphone growth was also apparent in Canada, where Android-powered smartphones, including Sony Ericsson's Xperia X10 and Motorola’s Quench, DEXT, and BackFlip arrived on the market. At the same time, basic traditional mobile phones gained popularity with new wireless carrier entrants and discount brands.

>> Samsung and Research In Motion were the biggest movers (up 22% and 40% respectively). The "Others" category rose 28.1%.


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