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Trend: Consumers Keeping Mobile Phones Longer

Fri Sep 24, 2010 - 3:25 PM EDT - By Annie Latham

According to a J.S. Power and Associates, the average reported length of time customers keep their traditional wireless cell phone has increased by 17 percent from 2009.

The study, which was conducted between January and June and involved 11,803 mobile phone users and 6,821 smartphone owners, found that customers are keeping their traditional mobile devices for an average of 20.5 months, which marks the longest period of time since the study's inception in 1999, when the average was 17.3 months.

The current level of ownership tenure does differ by manufacturer brand, with the highest reported ownership tenure at an average of 27.8 months, and the lowest at 17.5 months., according to the J.D. Power and Associates 2010 U.S. Wireless Smartphone Customer Satisfaction Study--Volume 2 and the 2010 U.S. Wireless Traditional Mobile Phone Satisfaction Study(SM)--Volume 2.

As for reasons, Kirk Parsons, senior director of wireless services at J.D. Power and Associates pointed out that more customers are delaying an upgrade purchase due to the general economic downturn, in which the expense of purchasing a new device could outweigh the added benefit of owning it.”

The study found the average reported monthly wireless bill is $78 in 2010, including federal and industry service taxes and fees, compared with $69 just three years ago. The increase is mainly due to the addition of data-related services, increases in usage activity such as text messaging, and added fees and taxes.

Read the complete announcement here.


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