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Trend: Mobile Consumers "Cool" with Ads

Tue Oct 12, 2010 - 9:54 PM EDT - By Annie Latham

According to a post by eMarketer ("Mobile Consumers See Value in Advertising"), a recent study by mobile ad network InMobi and comScore uncovered some good news for marketers-- seems that people are getting more comfortable with seeing ads on their mobile devices.

>> Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.

>> While 10% of respondents described themselves as somewhat uncomfortable with mobile ads, only 12% felt they were intrusive.

It was noted in the post how this "speaks to the importance of the value exchange in mobile advertising. Mobile consumers are progressively more accepting of advertising on their devices, but they also expect something tangible in return for their attention."


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