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Predicting Holiday Spending

Tue Nov 2, 2010 - 1:04 PM EDT - By Annie Latham

According to the National Retail Federation (NRF)'s first holiday survey, Americans plan to spend an average of $688.87 on holiday-related shopping, a slight rise from last year's $681.83.

Of the top 10 holiday trends, mobile devices will be playing a big role this season:

"More than one-fourth of Americans who have a smartphone will use their mobile device to shop for gifts, compare prices and research products (or read reviews, buy merchandise, find nearby stores...the opportunities are truly endless). It's no surprise that number is quite a bit higher among 18-24 year-olds (45.0%), but should serve as a clear signal to retailers that this mobile trend is not going away anytime soon."

Chart: Holiday 2010 - Smartphone Usage for research and shopping_Sm

Holiday 2010 - Smartphone Usage for research and shopping_Sm
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