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Trend: Mobile Ads Gaining Traction

Wed May 25, 2011 - 6:41 PM EDT - By Annie Latham

On Tuesday, Mojiva (www.mojiva.com), a mobile ad network that specializes in making "big idea," cross-platform mobile strategies come to life at scale, released the Mobile Audience Guide (MAG) with results from a two month end-user study of mobile ad interaction. In March and April 2011, Mojiva and InsightExpress, a digital marketing research firm, polled more than 100 users who indicated that mobile ads relating to retail stores, weather, dining and sports resonated well.

In general, the study showed that more than 60% of users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad --but only 22% said they would make a purchase, and only 40% would download a coupon.

The full Mobile Audience Guide with is available here.


Source: Mojiva press release

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